Kent W. Lanum 

Thank you for visiting my career portfolio web page!   On this page, you will find many documents, presentations and program pieces from my many years in business.  I created this page as a place where I can post these items and allow potential employers or clients to have some insight into my business background.  You can also find this exact same information on my "Virtual Employment Page"  along with some words about my work skills and what I can bring to an organization.

Feel free to browse the information and if you have any questions, please give me a call or send me an email as listed above.

Again, I want to thank you for taking the time to visit my web site!

Sample Career Portfolio of Work Documents

Product Sales and Marketing     Program/Product Management     Publications/PR     Conferences

IMPORTANT NOTE:  If you would like to see a sample copy of the marketing CD-ROM produced (some items which are included below) by Kent Lanum's department  demonstrating product marketing and development skills , please send an email to kent@the-lanums.com with the necessary information and I'll be happy to mail that to your attention ASAP!

Work Documents

Sales and Marketing Material:

• Sample Video from Lightyear SmartStream Customer Welcome CD (22MB MPEG File)

• Lightyear SmartStream Equipment - Marketing Photo (JPG File)

• Lightyear SmartStream Product Overview (PPT file)

• Lightyear SmartStream Flash Animation (5.6MB EXE File)

• Sample SmartStream Bill Designed (PDF File)

• Presentation to Sales Force on New Data Promotion (PPT File)

• Lightyear SmartStream Customer Brochure (PDF File)

• Lightyear SmartStream Customer Brochure insert (PDF File)

• Lightyear SmartStream Equipment (PDF File)

• Lightyear Vendor Credit Marketing Promotion Slick (PDF File)

• Lightyear SmartNet Customer Marketing Promotion Slick (PDF File)

• Lightyear SmartStream 10k MOU Promotional Slick (PDF File)

• Presentation to Sales Force on Internet Selling Strategy (PPT File)

• KentCo Consulting "Microsoft Mobile Office Presentation" to the Chamber (PDF)

• nFusion Technologies e-Brochure (PDF)

• nFusion Company Presentation (PDF)

• nFusion "Chamber Special" Brochure Insert (PDF)

• nFusion "Fall Special" Expo Booth Sheet (PDF)

Program/Product Management:

• Lightyear SmartStream Equipment - Developmental Photo (JPG File)

• Lightyear  Product Development Process - 2001 (Word File) 

• Product Development Specifications - Example #1, SmartStream (PDF File)

• Product Development Specifications - Example #2, SmartConnect (PDF File)

• Example of  Terms/Conditions  (PDF File)

• Lightyear SmartWeb Product Manual - SmartWeb (PDF File)

• The SPARC Process Manual For Corporate Strategic Planning - 1998 to 2001 (Word File)

• Lightyear SmartStream On-Net Provisioning Flow Design (PDF File)

• Overhaul of UniDial Invoice Format (Word File)

• Presentation to Sales Force on Year-End Review and Upcoming Products (PPT File)

• Corporate Intranet Sample Product Bulletin #5 - Standard # of IP Addresses Allocated 

• nFusion Technologies Logo Treatment Design (PDF)

• nFusion Technologies New Corporate Naming Process Document (PDF)

Publications and PR 

Company Press Releases and Newsletters:

-  Lightyear Communications - "The National Weather Service on board as Lightyear’s latest Collocation Customer"
-  Lightyear Communications - "Collocation Comes To Life At Lightyear Giving Louisville E-Commerce A Boost"
-  Southern Indiana Chamber of Commerce - "Chamber Announces Finalists" - April 21, 2004
-  Southern Indiana Chamber of Commerce - "Insights into the Southern Indiana Chamber Video Conferencing Project" - October, 2004
   (Also appeared in the Jeffersonville Evening News and the New Albany Tribune during same month )
-  Southern Indiana Chamber of Commerce - "Using Everyday Technology to Increase Business Revenue" - July 28, 2005
   (Also appeared in the Jeffersonville Evening News and the New Albany Tribune during same month )

Business Courier Newspaper- Cincinnati, OH:
-  "Wireless agents: Choose plan based on need" - December, 1999 

Business First Newspaper- Louisville, KY:
-  "Dialing with direction: Local wireless phone service agents recommend internal review of staff needs, investing time when choosing provider" - October 29, 1999
-  "Southern Indiana Chamber recognizes businesses" - May 24, 2004

Courier Journal Newspaper- Louisville, KY:
-  "Building a Web Site" article - September 8, 2003 (NO LONGER AVAILABLE ONLINE)
-  "Rule 1 in business ‘marriage’: Don’t rush in or it’s splitsville" - September 2, 2004 

EarthWeb.com:
-  "Pushing Intelligence to the Network Edge" - October, 2000 (NO LONGER AVAILABLE ONLINE)

Internet Telephony Magazine:
-  "Voice Over Packet: Do Customers Have A Right To Know?" - July, 2000

Phone Plus Magazine:
-  "Bandwidth Builders Employ Wholesale Strategies: Resellers Run Gamut of IXCs, CLECs and ISPs" - August, 1998 
-  "ISPs Dress Up Offerings by Reselling Premium Services" - November, 1998
-  "Is Wireless Service Telecom's New 'Air' Apparent?" - April, 1999?

TechRepublic.com:
-  "Wireless Internet: Don't Hold Your Breath" - January, 2000

Conferences

Presented "Sell Data or Sell Your Business" - Examining How UniDial Communications Overcame the Challenges of Incorporating Data Into Its Resale Service Portfolio - Resale '99 Conference by IIR Telecoms and Technology (http://www.iirconferences.com), The Merchant Centre, London, United Kingdom on April 20-21, 1999.  

-  Understanding the importance of including data in your resale portfolio
-  Determining how to change your corporate mindset:
     -  thinking in terms of adding value rather than cheapest price
-  Examining the key technical and commercial challenges of incorporating data into your service portfolio:
    -  examining how to introduce customer support and help desks
    -  understanding the additional complexity of billing for data services
-  Identifying how the introduction of data will affect your target customer segments:
    -  identifying which of your current customer segments to target with data resale
    -  identifying new customer segments to target with data resale
    -  understanding the different expectations and requirements of data customers
-  Creating a new distribution channel strategy for data resale:
    -  determining whether to recruit experienced staff or retrain your agents and staff
-  Quantifying the results - examining the increase in customers and revenue.