Welcome to my Career Portfolio Page!

I am an experienced MBA with a 18-year proven with a extremely diverse track record in areas of Sales, Marketing, Product/Project Management and Information Technologies for both start-up and establish consumer and business product/service companies.  I have shown that I can deliver and sustain revenue growth, manage complex programs/projects to completion and possess exceptional customer servicing and communications skills. 

Here's what I believe that I can offer your company or organization:

•   A strong, decisive and fiscally responsible management style

•   Successful product development, management and marketing hitting all KPI goals

•   Experienced at solution and value-added selling with a results-oriented outlook

•   Creative corporate marketing and advertising skills especially in new media services

•   A proven project manager on major inter-departmental projects and business process realignment

•   Understands productive uses of technology and their integration into business practices

I have posted below on this website a sample collection of my past work documents, presentations and marketing pieces for your review.  I feel they demonstrate and support the many valuable skills that I mention on my resume while giving you the opportunity to evaluate them for yourself.

I hope you find this site useful and thank you for taking the time to visit!

Sincerely,  

Kent W. Lanum

Sample Career Portfolio of Work Documents

Sales and Marketing     Product/Brand Management     Publications/PR     Conferences

IMPORTANT NOTE:  If you would like to see a sample copy of the marketing CD-ROM produced (some items which are included below) by Kent Lanum's department  demonstrating product marketing and development skills , please send an email to kent@the-lanums.com with the necessary information and I'll be happy to mail that to your attention ASAP!

Work Documents

Sales and Marketing Material:

• Sample Video from Lightyear SmartStream Customer Welcome CD (22MB MPEG File)

• Lightyear SmartStream Equipment - Marketing Photo (JPG File)

• Lightyear SmartStream Product Overview (PPT file)

• Lightyear SmartStream Flash Animation (5.6MB EXE File)

• Sample SmartStream Bill Designed (PDF File)

• Presentation to Sales Force on New Data Promotion (PPT File)

• Lightyear SmartStream Customer Brochure (PDF File)

• Lightyear SmartStream Customer Brochure insert (PDF File)

• Lightyear SmartStream Equipment (PDF File)

• Lightyear Vendor Credit Marketing Promotion Slick (PDF File)

• Lightyear SmartNet Customer Marketing Promotion Slick (PDF File)

• Lightyear SmartStream 10k MOU Promotional Slick (PDF File)

• KentCo Consulting "Microsoft Mobile Office Presentation to the Chamber" (PDF)

• Presentation to Sales Force on Internet Selling Strategy (PPT File)

• nFusion Technologies e-Brochure (PDF)

• nFusion Company Presentation (PDF)

• nFusion "Chamber Special" Brochure Insert (PDF)

• nFusion "Fall Special" Expo Booth Sheet (PDF)

Product/Brand Management and Development:

• Lightyear SmartStream Equipment - Developmental Photo (JPG File)

• Lightyear  Product Development Process - 2001 (Word File) 

• Product Development Specifications - Example #1, SmartStream (PDF File)

• Product Development Specifications - Example #2, SmartConnect (PDF File)

• Example of  Terms/Conditions  (PDF File)

• Lightyear SmartWeb Product Manual - SmartWeb (PDF File)

• The SPARC Process Manual For Corporate Strategic Planning - 1998 to 2001 (Word File)

• Lightyear SmartStream On-Net Provisioning Flow Design (PDF File)

• Overhaul of UniDial Invoice Format (Word File)

• Presentation to Sales Force on Year-End Review and Upcoming Products (PPT File)

• Corporate Intranet Sample Product Bulletin #5 - Standard # of IP Addresses Allocated 

• nFusion Technologies Logo Treatment Design (PDF)

• nFusion Technologies New Corporate Naming Process Document (PDF)

Publications and PR 

Company Press Releases and Newsletters:

-  Lightyear Communications - "The National Weather Service on board as Lightyear’s latest Collocation Customer"
-  Lightyear Communications - "Collocation Comes To Life At Lightyear Giving Louisville E-Commerce A Boost"
-  Southern Indiana Chamber of Commerce - "Chamber Announces Finalists" - April 21, 2004
-  Southern Indiana Chamber of Commerce - "Insights into the Southern Indiana Chamber Video Conferencing Project" - October, 2004
   (Also appeared in the Jeffersonville Evening News and the New Albany Tribune during same month )
-  Southern Indiana Chamber of Commerce - "Using Everyday Technology to Increase Business Revenue" - July 28, 2005
   (Also appeared in the Jeffersonville Evening News and the New Albany Tribune during same month )

Business Courier Newspaper- Cincinnati, OH:
-  "Wireless agents: Choose plan based on need" - December, 1999 

Business First Newspaper- Louisville, KY:
-  "Dialing with direction: Local wireless phone service agents recommend internal review of staff needs, investing time when choosing provider" - October 29, 1999
-  "Southern Indiana Chamber recognizes businesses" - May 24, 2004

Courier Journal Newspaper- Louisville, KY:
-  "Building a Web Site" article - September 8, 2003 (NO LONGER AVAILABLE ONLINE)
-  "Rule 1 in business ‘marriage’: Don’t rush in or it’s splitsville" - September 2, 2004 

EarthWeb.com:
-  "Pushing Intelligence to the Network Edge" - October, 2000 (NO LONGER AVAILABLE ONLINE)

Internet Telephony Magazine:
-  "Voice Over Packet: Do Customers Have A Right To Know?" - July, 2000

Phone Plus Magazine:
-  "Bandwidth Builders Employ Wholesale Strategies: Resellers Run Gamut of IXCs, CLECs and ISPs" - August, 1998 
-  "ISPs Dress Up Offerings by Reselling Premium Services" - November, 1998
-  "Is Wireless Service Telecom's New 'Air' Apparent?" - April, 1999?

TechRepublic.com:
-  "Wireless Internet: Don't Hold Your Breath" - January, 2000

Conferences

Presented "Sell Data or Sell Your Business" - Examining How UniDial Communications Overcame the Challenges of Incorporating Data Into Its Resale Service Portfolio - Resale '99 Conference by IIR Telecoms and Technology (http://www.iirconferences.com), The Merchant Centre, London, United Kingdom on April 20-21, 1999.  

-  Understanding the importance of including data in your resale portfolio
-  Determining how to change your corporate mindset:
     -  thinking in terms of adding value rather than cheapest price
-  Examining the key technical and commercial challenges of incorporating data into your service portfolio:
    -  examining how to introduce customer support and help desks
    -  understanding the additional complexity of billing for data services
-  Identifying how the introduction of data will affect your target customer segments:
    -  identifying which of your current customer segments to target with data resale
    -  identifying new customer segments to target with data resale
    -  understanding the different expectations and requirements of data customers
-  Creating a new distribution channel strategy for data resale:
    -  determining whether to recruit experienced staff or retrain your agents and staff
-  Quantifying the results - examining the increase in customers and revenue.